For the participating members of our nationwide network of college football student-athlete led chapters, touchdowns during the month of October meant more than six points on the board. Each touchdown provided support to the Rare Disease Community.
The Touchdown Pledge Drive 2018 month-long campaign took place on 15 university campuses. Clemson, Colgate, Davidson, Fordham, Illinois, Lehigh, NC State, Northwestern, Penn, Penn State, Princeton, Saint Francis, Stony Brook, Syracuse and Western Michigan all participated.
“I am very impressed with our chapter leaders and how they took advantage of their platform to provide much needed awareness and support to the Rare Disease Community,” Uplifting Athletes Director Sports Impact Brett Brackett said.
Using the on-field performance of touchdowns scored is a simple way for chapter leaders to share the rare disease cause with their fan bases and leverage their platform when they are most relevant. This year the 15 schools combined to score 222 touchdowns in October.
Raising awareness for the cause on behalf of the Rare Disease Community is another pillar of the Touchdown Pledge Drive campaign. With the help of university athletic communications, individual student-athletes and coaches commitment to raising awareness, this year the campaign generated four million impressions on social media.
“We are grateful to everyone who supported this month-long campaign, chapter leaders, coaches, athletic departments and fans,” Brackett said. “Thanks for being part of our team during October and using your performance on the field to have a real impact off the field.”
The direct impact on the Rare Disease Community came through the fundraising for each touchdown scored. And those 222 touchdowns scored raised more than $25,000 to support the mission of Uplifting Athletes and its charitable programs: Rare Disease Awareness, Rare Disease Research, Uplifting Experiences and Uplifting Leaders.
Illinois, Penn State and Western Michigan chapters were the top three on the fundraising impact leaderboard with the Fighting Illini leading the pack.
The challenges faced by the Rare Disease Community are bigger than any one individual, team or organization can tackle alone. The grassroots effort of our nationwide network of teams is uniquely positioned shine a spotlight on rare diseases.
Through Touchdown Pledge Drive our chapters came together as one team each working hard to meet their individual goal in order to help us all Tackle Rare Diseases.