Uplifting Athletes is partnering with the NFL in the My Cause My Cleats campaign this season.
Players from across the NFL will wear custom cleats that reflect their commitment to charitable causes during Week 13 games.
For the Uplifting Athletes team, most of them became connected to the rare disease cause in college when they were a part of something bigger than themselves. Seven of the nine members of the Uplifting Athletes team have a connection to their football student-athlete led university chapter that supports the rare disease community.
And for those seven, wearing the Uplifting Athletes brand for My Cause My Cleats is simply an extension of their support for their university chapter and the rare disease community.
“I would like to thank all the members of our My Cause My Cleats team and the former chapter members who have continued to be honorable representatives of their university and Uplifting Athletes as alumni,” said Uplifting Athletes Director of Chapter Management Brett Brackett, a former Penn State Chapter President who recently retired from the NFL. “Your platform has become more prevalent yet your heart for the rare disease community continues to shine bright.”
Each pair of uniquely designed cleats will be highlighted by the Uplifting Athletes colors and brand, but will also play tribute to their respective university chapter by featuring the school colors as well.
The current roster for the 2017 Uplifting Athletes My Cause My Cleats team includes: Navorro Bowman (Oakland Raiders), Garry Gilliam (San Francisco 49ers), Riley Dixon (Denver Broncos), Adam Humphries (Tampa Bay Buccaneers), Ted Karras (New England Patriots), Freddie Bishop (New York Jets), Matt Haack (Miami Dolphins) and Shamarko Thomas (Buffalo Bills).
In conjunction with My Cause My Cleats, each member of the Uplifting Athletes team is running a fundraising campaign to support the cause and help tackle rare diseases.
The proceeds from this My Cause My Cleats campaign support the mission of Uplifting Athletes and its charitable programs: Rare Disease Awareness, Rare Disease Research, Uplifting Experiences and Uplifting Leaders.
“As a former professional athlete I am aware of the example we set for the next generation. We are proud to have these nine players set the precedent for our chapters and all athletes across the country,” Brackett said. “For these athletes to continue to lend a voice to a community that is starved for relevant attention and financial incentive to make and market new treatments cannot be undervalued.”
Uplifting Athletes is a national nonprofit that inspires the rare disease community with hope through the power of sport and empowers medical researchers to find cures.
Founded in 2007, Uplifting Athletes has college football student-athlete led chapters nationwide in FBS and FCS programs including half the schools in the Big Ten and ACC conferences.